Indah Ajeng Ayu
Creative Copywriter with experience crafting engaging, persuasive content across digital platforms. Skilled in translating brand voice into impactful copy—from social media and campaign content to marketing communications—while working efficiently under tight deadlines.
Currently collaborating with cross-functional teams at Erajaya Digital, creating content for leading brands including Erafone, iBox Indonesia, and Samsung across multiple platforms.
Digital Expertise Across Brands:
PT Erajaya Swasembada Tbk
AMT IT Solutions
Anomali Studio
Ze Journal Indonesia
220%
Follower Increase
2x Awarded
Best Employee
Am Badar & Partners IP Firm
GenSindo
A curated selection of my most recent high-impact campaigns and narrative development work.
Created all MinEra scripts for city-based social experiments, press releases for each city, and mini-vlog content to build authentic audience connections.
Developed the program name and complete campaign messaging, including landing page copy, teaser wording, and video scripts.
Handled all in-app UI/UX wording to ensure clear, brand-aligned copy. Produced scripts for social media and storyline for TVC.
Wrote the full video storyline and scripts for Ramadhan-themed brand content for Erafone.
Produced all campaign headlines, taglines, and daily giveaway content ideas for a month-long promotion.
Created the program name "Beri Kejutan Langsung MinEra" and wrote on-ground video scripts for surprise content.
Bachelor of English Literature
French Language — B1 Level
High-Intermediate Levels